This article was particularly interesting to me. I had no idea how much thought went into a simple billboard or grouping of words to make them aesthetically pleasing. I had no idea what kerning was up until now and I am fascinated by what it can do for an image. Some of the rules that were brought up seem like common knowledge to me though. For example, spacing your words correctly to fit a page is something I thought everyone would find important. I always try and set up my words to be spaced evenly throughout a pamphlet. I also found it interesting how words are set up on pamphlets or power points. If you spread your words to much it's hard to read have them too short and it's annoying to read. You have to find the perfect balance to set up your words properly.
Also, color and contrast are everything. If you are setting up a kids birthday party design you want to use bright exciting colors you don't want to use dark colors. You also want to use fun fonts like comic sans or bubbly font no cursive or some other fancy font. It's all about understanding your audience and accommodating to them.
I learned a lot from this article about how to set up font and how to properly space out and use proper color and fonts for projects to make it more pleasing for an audience.
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